In the early days of GT, after an issue with leaking arose, the company recalled their stock en masse and declared: “if we say our product is waterproof, it will be waterproof. Not mostly waterproof”. The company is committed to the concept of ‘fit for use’, which they describe as ensuring a products integrity for its intended use.
It’s this kind of reliability and clarity of purpose that has made GT the go-to for functional performance wear, and with outdoor pursuits on the rise, that popularity is not wavering.
More & more people, especially of the millennial generation, are engaging in outdoor activities as a means of switching off from our increasingly digital lifestyle. This trend has of course been accelerated by the pandemic, and with winter approaching, more people are seeking to invest in well made, functional but also aesthetically pleasing outerwear.