With a shade range to rival Pantone, this label is the place to go for all things colourful. But that’s not the only great thing about Colorful Standard. They are refreshingly unconsumed by seasons and trends, and instead choose to focus on timeless pieces that are long lasting and versatile - who says you can’t wear Sunny Orange in the middle of winter? Their bestselling t-shirts are made from 100% organic cotton, which means cotton that is grown without genetically modified seeds, and their reputation as an ethically responsible label extends further - they have pledged to donate a percentage of all proceeds to a football club that they set up in the Democratic Republic of Congo. FC Masi Manimba encourages a sense of community, and has grown exponentially since its inception, with around 400 children and young people playing here each day.