JAPANESE casual wear label FUJITO produce beautifully cut garments, executed with simplicity.
Upholding the DIETER RAMS mantra that good design is as little design as possible, FUJITO founder GOFUJITO resists any temptation to adorn his clothes with superfluous details. Function and fit supersede any focus on trends, with uncomplicated silhouettes at the forefront of the FUJITO aesthetic.
FUJITO make clothes for people who know the difference between style and fashion.
The focus is to produce perfectly crafted interpretations of modern classics, while at the same time showcasing a progressive approach in terms of fabrication. Production is done mainly in KYUSHU, JAPAN, by individual craftspeople.