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and Wander

Launched in Spring/Summer 2011, and Wander founders Keita Ikeuchi and Mihoko Mori quickly set about “bringing the sensibilities of fashion to the outdoors”.

An idea that was originally born from a love for travel, quickly developed as the two founders spent time together on numerous camping trips in the Japanese mountains.

Taking inspiration from their backgrounds in fashion at Japan’s leading brand Issey Miyake, Keita stated “they wanted to feel the same feelings of pleasure, fun and comfort in the mountains as they did when wearing their favourite clothes in the city”.

“and Wander” is an outdoor brand that values ​​not only the functionality required for outdoor activities, but also the sensibility of fashion that brightens the wearers mood.

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