As well as expressing great pride in their heritage, the brothers are also (the clues in the name) incredibly patriotic and keen to emphasise Portugal’s impressive credentials when it comes to the textile industry: ‘I think Portugal is, without a doubt, one of the best countries in the world to make a clothing brand. People in general, no longer see Portugal as that rural, undeveloped country like they used to, twenty or thirty years ago, now they look at it with a certain curiosity. Nowadays, I think what people value a lot is authenticity and genuine things and I think we have that to offer the world’. Authenticity is key to Portuguese Flannel, and their affinity with Portugal is more than just a platform to build their brand, all their fabrics are designed in-house and produced in certified Portuguese textile companies. Their aim (along with creating great clothes of course) is to ‘elevate Portuguese knowledge to a place where it was forgotten - a place of value and authenticity’. This message is reinforced front and centre of the brand’s website ‘Portuguese Flannel - Knowledge in the New World’.
As a brand, they strike the perfect balance in terms of maintaining the integrity of authentic Portuguese culture while also embracing globalisation, or as the brothers refer to it as ‘looking out into the world’ - presumably from the beautiful Portuguese coastline. This stance is very much reflected in the clothing they produce, which all possess the typical sensibilities associated with Portuguese style (laidback style, lightweight fabrics) but are still contemporary and suited to modern life, wherever you are in the world. The Belavista shirt is office appropriate, but still has that perfect relaxed feel that makes it ideal for the warmer months. Likewise, the folks are Portuguese Flannel don’t shy away from the odd bold print now and again, and the short sleeved shirts from the Spring Summer collection definitely don’t disappoint in this regard. The SS Shirt in ‘Drop’ is wonderfully retro, think 80’s style, except without the highly flammable materials. For more casual, day-to-day wear, opt for the short sleeve polo - effortlessly cool, it comes in unique shades that are reminiscent of those found in the beautiful Portuguese landscape.