New to the 5th for the AW21 Season, let us introduce Karhu. The Finnish brand was established back in 1916 out of a small workshop in Helsinki, and while they are now known across the world as a running brand, Karhu actually began their journey by crafting various sporting equipment - skis, discuses, javelins - from locally sourced birch.
As the brand grew, they started to develop running shoes, which were later worn by non other than various members of the ‘Flying Finns’. Unless you’re a major athletics fan, you’d be forgiven for being unfamiliar with the Flying Finns but this legendary group of athletes were a big deal in their heyday. So much so that they dominated the middle and long distance running events at the 1952 Olympics, which, as luck would have it, were held in Karhu’s hometown of Helsinki. As well as being an immensely proud moment for the nation, the Olympics served as a great opportunity to showcase Karhu’s products as athletes wearing the brand’s running shoes secured a total of 15 gold medals on the track.