Founded in 1993 by brothers Klaus and Preben Samsoe.
Founded in 1993 by brothers Klaus and Preben Samsoe, Danish brand Samsoe Samsoe (owned by Peter Sextus and Per-Ulrik since 2000) is one of a growing collection of Scandinavian clothing brands that have risen to prominence in recent years on account of their often paired back aesthetic and emphasis on sustainable practices. Under the tutelage of the current owners, Samsoe Samsoe (which originally only sold jewellery) has grown exponentially into an international fashion house, selling contemporary clothing and accessories for men and women.
With clothing described by Evening Standard as ‘super wearable, utilitarian daywear for pragmatists and minimalists’, Samsoe Samsoe exudes the conventional ‘Scandi style’. Whilst style is of great importance to the ethos of the brand, their mission statement (‘to deliver responsible fashion to the creative urbanite’) suggests that ethical and environmental responsibility should never be compromised in pursuit of the coveted aesthetic.
In the current climate, buzzwords relating to sustainability are commonplace in brands’ marketing campaigns, and it can be difficult (even for us at the 5th) to know who to trust as an environmentally conscious consumer. However, Samsoe & Samsoe conscious edit and in-depth CSR strategy shows their dedicated commitment to creating responsible fashion. One of the ways in which Samsoe is delivering on their mission statement is the Blue Belief denim programme, which is a collection of denim goods made entirely from conscious fabric. The collection also uses cutting edge technology that means they can significantly reduce the water usage.